Photo Credit | Peugeot Europe
Following the success of her collaboration with Peugeot Germany, Rachel Fitzpatrick was commissioned to create large ‘curtain’ which wrapped around the store and entrance of Peugeots’ flagship store on the Champs Elysees, Paris, France.
The pieces again formed part of their ‘NEXT’ exhibition which displayed futuristic cars. This is Peugeots famous concept showroom located on a prime tourist position in Paris. The project used nearly 5km of Velcro and Fitzpatrick collaborated with design teams in both France and Germany to complete the project.
Dimensions | 10000mm x 5000mm
Materials | 5KM of pigmented velcro
A close up of the velcro ribbons in the window display highlighting the signature Peugeot Pepper mill. Peugeot invited Rachel to sell some of her hand pigmented velcro jewellery, which can be seen to the right of the display here.